My name is Jason Hart. I’m an award-winning multidisciplinary strategic design and user experience leader based in the greater NYC area.
From technology to CPG to health and wellness, I partner with brands and businesses to create engaging experiences for today's world.
UI & UX design
Art direction
Brand strategy
Experience strategy
Research
Prototyping
User testing
Production design
Content design
Illustration
Animation
Design systems
Leadership
Team management
Organization scaling
Process enhancement
Select clients
Adobe, BMW, Breville, Calvin Klein, Chobani, Citibank, Corona, Epson, Fender, GE, Google, Grey Goose, Johnson & Johnson, Lexus, L’Oreal, Louis Vuitton, Microsoft, Nespresso, Proctor & Gamble, Puma, Rag & Bone, Ralph Lauren, Samsung, Shake Shack, Sheraton, Sony Pictures, Spotify, The North Face, Toms, West Elm, Wrigley, WW, Yale University
Awards Highlights
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ADC Tomorrow Awards
Google -
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W3 Gold
Nespresso -
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Ispo Awards Gold
Puma -
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Spark Award
Interaction of Color -
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Webby Award Winner
Shake Shack -
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One Show
Adobe Max Branding -
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Communication Arts Annual
Corona
Areas of focus
Experience Design
Holistic approaches integrating strategic thinking with thoughtful design
An end-to-end customer journey project that explores every touchpoint for beginners, professional musicians, and collectors alike. User research, personas, and journeys informed a roadmap of features and functionality paired with a UI vision of the future.
A full-service concept focusing on the dreaming-planning loop that high-end trip planners follow, creating a rich customer-focused ecosystem combining inspiration, showcasing six-star white glove service, and the ultra-exclusive locations & amenities offered.
A strategic partnership aimed at revitalizing the Nespresso brand and overall site experience, leveraging user research to drive a reinvention that distinguishes nuanced products, tells sustainability stories, romances coffee, and has a renewed focus on subscription services.
Product Design
Meaningful and intuitive experiences through research, creativity, and iterative design
The Genius App is hub for the BMW aficionado, helping owners visualize their next purchase through model lineups & product features, and functions as a reference for technical questions and detail exploration to get the most out of their current BMW.
Imagine the bank of tomorrow. Working closely with the internal Citi Fintech division to develop a vision for a seamlessly connected end-to-end digital banking, guidance and financial platform targeted at the high net-worth Citigold customer.
Digitize a master work. An entirely new way to experience Josef Alber’s influential book on color from 1963, over 60 interactive studies are available to explore, save, and export palettes. Seamlessly integrated with the original text and video commentary by experts.
Explore the birth of AI products. XPS is an IBM Watson AI-driven shopping platform focused on capturing the nuances of talking with sales representatives, in a delightful and engaging experience, regardless of industry or complexity of business needs.
Digital Commerce
Customer-first user experiences that drive measurable business impact
Modernizing the historic woolen mill onto the Shopify platform, with a brand refresh and a renewed content strategy focused on product storytelling that highlights the craft, care, and quality that the heritage brand delivers.
As the digital-first fashion and retail space evolved, Calvin Klein needed to reintroduce their customers to a singular, cohesive site experience, blurring the lines between high-end runway looks and a really comfortable pair of jeans.
A brand refresh that blends science, beauty, and luxury to modernize a leader in the cosmeceutical space, appealing to both a younger audience and technology adapted loyalists.