Calvin Klein
Renewed focus & curation
As the growing digital-first fashion and retail space continually boomed, Calvin Klein knew they needed to reintroduce their customers to a singular, cohesive experience, tailoring it’s robust product catalog to each individual in an intuitive way. Working as an integrated arm of CK’s in-house design team, this concept was delivered through a streamlined aesthetic approach that showcased dynamically generated category filtering, curated looks, diverse content, and editorial modules throughout.
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Streamlined product sets and modular inspirational content create multiple entry points throughout the experience
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Drive a renewed brand perception that returns focus to the core of the CK business and aesthetic sensibility
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Removing superfluous elements was the task at hand, conveying simplicity and attention to detail
