
Calvin Klein
Multi-year strategic partnership
As the growing digital-first fashion and retail space continually boomed, Calvin Klein knew they needed to reintroduce their customers to a single, cohesive site experience tailoring it’s robust product catalog to each individual in an easy, intuitive way. Working as an integrated arm of CK’s in-house design team, this concept was delivered through a streamlined, at times minimalistic, aesthetic approach that showcased dynamically generated category filtering, curated shoppable looks and diverse content and editorial modules throughout the core experience.
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Visual simplicity of products and modular inspirational content create multiple entry points throughout the experience.



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Drive a renewed brand perception that returns focus to the core of the Calvin Klein business and aesthetic sensibility



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Introduce and clearly articulate the value of an innovative online subscription service

