Calvin Klein

Multi-year strategic partnership

As the growing digital-first fashion and retail space continually boomed, Calvin Klein knew they needed to reintroduce their customers to a single, cohesive site experience tailoring it’s robust product catalog to each individual in an easy, intuitive way. Working as an integrated arm of CK’s in-house design team, this concept was delivered through a streamlined, at times minimalistic, aesthetic approach that showcased dynamically generated category filtering, curated shoppable looks and diverse content and editorial modules throughout the core experience.

Visual simplicity of products and modular inspirational content create multiple entry points throughout the experience.

Drive a renewed brand perception that returns focus to the core of the Calvin Klein business and aesthetic sensibility

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Introduce and clearly articulate the value of an innovative online subscription service