Pendleton

The story of modern heritage

For more than 150 years, Pendleton Woolen Mills has been an American Icon. Pendleton textiles are renowned for quality, beauty and craftsmanship. Their site experience needed the same care and attention to detail as their family-owned business, Shopify was the chosen platform to showcase products in a new, compelling way, and integrate brand storytelling throughout the journey. Make it tactile, show the quality, and remove as many stylized elements as possible.