BMW Genius

Designed for the truly obsessed

Early concept design of the Genius App for BMW, whose goal was to help owners get the most out of their vehicles and let prospective buyers explore BMW’s model lineup, product features and functionalities. Throughout the experience, the web app evolves from a reference for technical questions to a platform for exploring details about BMW features, tailored to each user and their vehicle–always conveyed in a way that is easy to access and comprehend..

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Most BMW owners are devoted and will likely buy another, they’re looking at the latest models and curious what’s under the hood

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Collaborating with BMW helped identify the core needs of this passionate audience and develop a unified vision for the product

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The app functions as a reference for technical questions to a platform for exploring BMW features and details