Nespresso
Multi-year strategic partnership
Leading multiple UX, UI and Strategy teams over the course of a 5+ year strategic relationship, aimed at revitalizing the Nespresso brand and overall site experience for the growing US market. Conducting user research to drive a reinvention that distinguishes nuanced products, tells sustainability stories, romances coffee, and has a renewed focus on subscription services.
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Lungo or Ristretto? Clear purchase pathways and visual differentiation guides & distinguishes products
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Evolve the Nespresso brand content and overall experience to meet the needs and expectations of the growing US market
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Introduce and clearly articulate the value of an innovative online subscription service
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Share the global mission, sustainable sourcing from family-owned farms, masterful roasting, and eco-friendly capsules
