Citibank

Imagine the bank of tomorrow

Part of a 3 year strategic partnership in a highly-collaborative embedded environment at Citi, working closely with the fledgling internal 'fintech' division. Developing a vision for a seamlessly connected end-to-end digital banking, guidance and financial platform targeted at the high net-worth Citigold customer as well as up and coming generations. From initial marker on a whiteboard to fully functional Proto.io prototype ready for user testing in 3 weeks, the project set the stage for multiple future creative engagements.

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Concepting experiences for tomorrows financial services customers

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Wealth management made easy through data aggregation & visualization—helping people lead their own financial future

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Create awareness, facilitate frictionless enrollment and deliver new online investment services with robust trading capabilities

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With customization at it’s core, the Citigold app allows for a comprehensive snapshot of financial status, and facilitates tasks seamlessly

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Gold customers live a certain lifestyle, and they get plenty of perks—including white glove financial advice, Mets tickets, and even free Citibikes

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Lastly, the design system needs to be as sophisticated as the audience